Original News Release
Promino Nutritional talks plans for Rejuvenate
Mr. Vito Sanzone reports
PROMINO ADVANCES REJUVENATE PLATFORM AS MUSCLE HEALTH EMERGES AS HIGH-GROWTH FUNCTIONAL BEVERAGE CATEGORY
Promino Nutritional Sciences, Inc. has provided an update on its strategy to advance its Rejuvenate Muscle Health platform as the muscle health category continues to gain momentum within the broader functional beverage market.
A platform aligned with major health trends
Rejuvenate Muscle Health is powered by Promino's proprietary amino acid formulation, designed to support muscle health without the calories, sugar, dairy or bulk of traditional protein products.
The platform is positioned within several growing global trends, including:
Healthy aging;
GLP-1 weight loss therapies;
Performance nutrition.
These trends are contributing to increasing demand for efficient, low-calorie muscle support solutions, supporting the emergence of muscle health as a distinct functional category.
Expanding distribution and commercial momentum
Promino continues to expand the Rejuvenate platform across key channels:
Approximately 10,000 retail doors across North America;
Continuing growth in Amazon and e-commerce channels;
Expansion across pharmacy and grocery;
Increasing presence in direct-to-consumer and social commerce platforms;
Recognition as Best Drink -- ECRM 2025 by retail buyers.
The company is currently executing its largest production run to date, which is expected to support continued growth in near-term sales.
Focused platform strategy
Promino is executing a disciplined strategy to scale Rejuvenate across three verticals:
Rejuvenate Daily;
Promino -- NSF Certified for Sport;
Rejuvenate Clinical.
"We are building a scalable muscle health platform designed to meet a rapidly growing consumer need," said Vito Sanzone, chief executive officer of Promino. "Muscle health is emerging as an important functional category, and our focus is on disciplined execution to strengthen our position within it."
Product innovation and category expansion
The company continues to invest in product development, including:
Expansion into ready-to-drink (RTD) formats;
Continued innovation across powder and functional formats;
Continuing flavour expansion of its bestselling Rejuvenate Muscle Health products;
Development of targeted solutions across consumer, sport and clinical applications.
Industry context
The functional beverage sector continues to attract investment from global participants.
Large beverage companies, including global leaders such as the Coca-Cola Company and PepsiCo Inc., have continued to invest in functional and performance-oriented beverage platforms in recent years, reflecting a broader shift toward health-focused consumer products. These trends underscore the increasing importance of differentiated, science-backed brands with strong consumer demand and retail momentum.
Capital and operations
Promino is currently undertaking a $1.2-million financing to support:
Production expansion;
Distribution growth;
Continuing commercialization efforts.
About Promino Nutritional Sciences Inc.
Promino Nutritional Sciences is a Canadian innovation company focused on science-based, clinically proven nutrition for muscle health and recovery. Its core product, Rejuvenate Muscle Health, is a clinically researched proprietary amino acid formula designed to rebuild, restore and rejuvenate muscle tissue.
The company also produces Promino -- NSF Certified for Sport, trusted by elite athletes. Promino's ambassadors include Stanley Cup champion Jack Eichel (Vegas Golden Knights) and MLB (Major League Baseball) legend Jose Bautista.
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