Northwire Canada EditionTuesday, July 14, 2026
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M&A / Property

Doseology enters deal to acquire Feed That Brain div

MOOD · Price

Executive Summary

  • Doseology Sciences Inc. has entered into an asset purchase agreement to acquire the "Feed That Brain" (FTB) division from Joseph Mimran & Associates Inc. for aggregate consideration of $400,000.
  • The transaction involves the issuance of company securities, including 175,000 common shares and prefinanced warrants, with additional payments structured in six-month installments.
  • Joseph Mimran, the vendor, has been appointed as a Strategic Advisor for three years, receiving Restricted Share Units (RSUs) valued at $400,000 to support the company's expansion into clean energy and harm reduction pouches.

Key Details

  • Transaction Structure: Asset purchase and sale agreement for the FTB assets.
  • Total Consideration: $400,000.
  • Payment Terms (Vendor):
    • Satisfied through issuance of Doseology securities.
    • Initial Instalment: 175,000 common shares valued at $175,000 (issued upon closing).
    • Subsequent Instalments: $75,000 of prefinanced warrants issued every six months thereafter.
    • Deemed Price: Greater of (i) $1.00 per consideration security, or (ii) the lowest price permitted under Canadian Securities Exchange policies.
    • Hold Period: Shares subject to a four-month hold period per Canadian securities laws.
  • Strategic Advisor Appointment:
    • Appointee: Joseph Mimran.
    • Role: Strategic Advisor for a three-year term.
    • Compensation: Restricted Share Units (RSUs) valued at $400,000.
    • RSU Issuance Schedule: Equal instalments of $66,666 every six months from closing, priced at the market price of common shares at the time of issuance.
  • Assets Acquired: All FTB business plan, inventory, contracts, material agreements, purchase orders, distribution agreements, intangible property, know-how, goodwill, web assets, systems, and branding rights.
  • Strategic Context: FTB brand equity is intended to accelerate Doseology’s Canadian launch of next-generation clean energy pouches, positioning the company as a performance wellness platform and tobacco alternative.
  • Market Background:
    • Energy drink market projected to grow from $79.4B (2024) to $125.1B (2030) at 8.0% CAGR.
    • Global nicotine pouch category expected to expand from $5.4B (2024) to >$25B (2030) at 29.6% CAGR.

Notable Quotes

  • "Doseology is building something both innovative and timely," said Mr. Mimran. "I'm excited to work alongside the team in shaping a brand that redefines how energy and performance can be delivered."
Read the original news release →

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