Ineo Tech forms partnership with Dolphin Digital

Executive Summary

• Ineo Tech Corp. has entered into a strategic partnership with Dolphin Digital to integrate Dolphin’s connected media sales platform with Ineo’s patented large-screen digital advertising displays.
• The collaboration aims to transform the in-store experience at retail locations across the United States, specifically targeting a leading office supply retailer with 190 store locations.
• The partnership leverages Ineo’s cloud-based content delivery and loss prevention technology combined with Dolphin’s DOOH technology to deliver dynamic, real-time advertising content to drive sales and generate new revenue streams.

Key Details

• Partnership Structure: Strategic alliance between Ineo Tech Corp. and Dolphin Digital (Dallas-based leader in digital out-of-home advertising).
• Target Deployment: Initial rollout involves 190 store locations of a leading US office supply retailer.
• Hardware/Infrastructure:
  • Activation of 256 digital screens across the 190 stores.
  • Integration of Ineo’s patented welcoming system at store entrances (combining loss prevention with high-visibility displays).
  • Deployment of additional media-only screens in high-traffic areas for incremental ad exposures.
• Technology Integration:
  • Connection of Dolphin Digital’s advanced DOOH technology to Ineo’s cloud-based content delivery platform.
  • Seamless ad scheduling through DSP-to-SSP integrations.
  • Backed by advanced analytics and real-time optimization.
• Strategic Goals:
  • Deliver dynamic, real-time advertising content to millions of customers.
  • Drive sales for a powerful in-store media network.
  • Accelerate developments with other retailers by providing a solid advertising revenue initiative.
  • Provide retailers with a new monetization layer without additional infrastructure costs.
• Timeline: The integrated Dolphin-Ineo platform is scheduled to go live this month.

Notable Quotes

• Kyle Hall, CEO of Ineo: "We are excited to partner with Dolphin Digital to bring this additional revenue stream to our retail deployments... Furthermore, we expect this partnership will accelerate our developments with other retailers as it brings a solid advertising revenue initiative to the strategic deployment of Ineo's advanced loss prevention systems."
• Josey George, CEO of Dolphin Digital: "This partnership with Ineo represents a major leap forward in delivering intelligent, targeted advertising, at scale, within large, top tier retailers... For advertisers, it means high in-store visibility and measurable ROI. For retailers, it delivers a new monetization layer without additional infrastructure costs."