iFabric expands PROTX2 tech into U.K., EU

Executive Summary

• iFabric Corp. announced the expansion of its PROTX2 intelligent fabric technology into the United Kingdom and European Union markets.
• Marks & Spencer has agreed to adopt PROTX2 technology for select items within its autograph collections, marking a significant strategic shift from the company's traditional North American focus.
• The PROTX2 brand mark will be displayed on hang tags for both in-store and online merchandise to highlight performance benefits to consumers.

Key Details

• Technology Deployment: Expansion of PROTX2 intelligent fabric technologies into the UK and EU.
• Key Partner: Marks & Spencer, a British retail icon.
• Application: PROTX2 will be used for select items within Marks & Spencer's autograph collections.
• Consumer Visibility: The PROTX2 brand mark will appear on in-store and online merchandise hang tags to signal unique performance benefits.
• Strategic Context: This move represents a strategic shift beyond iFabric's longstanding North American focus, driven by growing global demand for performance-enhanced fabrics.
• Company Structure: iFabric operates through two divisions: Intelligent Fabric Technologies (North America) Inc. (IFTNA) and Coconut Grove Pads Inc. (Coconut Grove Intimates).
• Company Stats: Headquartered in Markham, Ont., listed on the Toronto Stock Exchange, with 30.3 million shares issued and outstanding.

Notable Quotes

• "We are truly excited to be working with such an iconic retailer as Marks & Spencer... Having PROTX2 featured in their autograph collection signals an important milestone in bringing our innovation to discerning European consumers." — Giancarlo Beevis, President and CEO of Intelligent Fabric Technologies.
• "Expanding out of North American brands is a key growth strategy for iFabric, and today's announcement represents a pivotal step in achieving that goal... The visibility of the PROTX2 brand on hang tags, both in store and on-line, will reinforce our presence across new regional markets." — Giancarlo Beevis.