Original News Release
High Tide opens Canna Cabana store in Drayton Valley
Mr. Raj Grover reports
HIGH TIDE OPENS NEW CANNA CABANA LOCATION IN DRAYTON VALLEY, ALBERTA
High Tide Inc.'s Canna Cabana retail cannabis store located at 4341 50 St. in Drayton Valley, Alta., has begun selling recreational cannabis products and consumption accessories for adult use as of today, July 31, 2025. This opening brings High Tide's total store count to 203 Canna Cabana-branded locations across Canada and 88 in the province of Alberta.
Drayton Valley is a thriving oil and gas community with a rapidly growing population and strong local economy. Ideally positioned on the south end of Drayton Valley's town centre, the store is set within a bustling plaza alongside a national grocery chain, a pharmacy and multiple fast-food options. With excellent visibility on the central road that runs through town and well distanced from existing competitors, this new store is perfectly placed to serve the community's growing demand.
"We're thrilled to be bringing the Canna Cabana experience to Drayton Valley as we continue to deepen our presence across Alberta. This vibrant, fast-growing community is exactly the kind of market we look for -- where demand is rising and Canna Cabana can make an immediate impact. With more exciting locations on the way nationwide, our momentum isn't slowing down any time soon," said Raj Grover, founder and chief executive officer of High Tide. "Our explosive growth in Cabana Club and Elite memberships -- now surpassing two million and 100,000, respectively -- is a direct result of our disciplined expansion into high-value markets. As we rapidly advance toward our goal of 300 Cabanas, I have no doubt that hitting three million Cabana Club members is well within our sights. And, with the strong year-over-year momentum we're building, we believe Elite is only beginning to show its true potential," added Mr. Grover.
Employee stock option grant
In addition, High Tide announces the grant of 58,500 incentive stock options to various employees of the company. Each option is exercisable at the closing price of the company's common shares listed on the TSX Venture Exchange, based on the last trading day immediately prior to this press release, expires three years from the date of grant and vests over a two-year period. Each option is exercisable to purchase one common share of the company and is being issued pursuant to the terms of the company's omnibus plan, which became effective on June 2, 2022.
About High Tide Inc.
High Tide is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer globally by store count. High Tide is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis, including:
Brick-and-mortar retail: Canna Cabana is the largest cannabis retail chain in Canada, with 203 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba and Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
Retail innovation: Fastendr is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
Consumption accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com and Dankstop.com.
Brands: High Tide's industry-leading and consumer-facing brand roster includes Queen of Bud, Cabana Cannabis Co., Daily High Club, Vodka Glass, Puff Puff Pass, Dopezilla, Atomik, Hue, Evolution and more.
CBD (cannabidiol): High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.
Wholesale distribution: High Tide keeps that cannabis category stocked with wholesale solutions through Valiant.
Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and licence agreements under the Famous Brandz name.
High Tide consistently moves ahead of the currents, having been named one of Canada's top growing companies in 2021, 2022 and 2023 by The Globe and Mail's Report on Business magazine, and was named as one of the top 10 performing diversified industries stocks in both 2022 and 2024 TSX Venture 50. High Tide was also ranked No. 1 in the retail category on the Financial Times list of the Americas' Fastest Growing Companies for 2023.
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