Northwire Canada EditionThursday, July 30, 2026
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Original News Release

Futr builds data protocol, utility token into agent app

Mr. Alex McDougall reports FUTR TO INTEGRATE THE FUTR DATA PROTOCOL AND FUTR UTILITY TOKEN INTO ITS AI AGENT APP IN PARTNERSHIP WITH FUTR FOUNDATION The Futr Corp. has reached a major technology milestone and business evolution: the integration of the Futr data protocol and Futr utility token into the Futr AI agent app. Futr's AI agent app is designed to put money back in consumer's wallets through a powerful combination of a unique data monetization reward system, personalized offers and intelligent agent-driven smart payment tools. By enabling direct consumer data contribution, as well as allowing enterprises to contribute consented consumer data to artificial intelligence agents, the platform rewards participation by all stakeholders, while empowering brands to enhance offer personalization and reduce customer acquisition costs. Futr helps consumers avoid irrelevant and overwhelming marketing noise by leveraging timely, complete and transparent data -- sourced directly from consumer contributions rather than through traditional, opaque methods like cookies and clickstream tracking. Key product suite evolution -- Futr data protocol build and integration By partnering as the lead technology provider to the foundation, The Futr Corp. will assume multiple roles within the Futr data protocol ecosystem -- including data processor, data storage provider, fiat partner, AI agent partner, data sales enablement partner, and technology operations and platform partner. Further details on each role can be found on the foundation website. The Futr utility token is issued by the foundation, and, as part of the MSA, The Futr Corp. will manage the distribution to consumers and enterprises that contribute -- or stake -- data to the Futr data protocol through its AI agent app. The Futr Corp. will also facilitate the packaging and provision of access to these data for brands seeking to use them for opportunity identification. Brands will pay for data-driven leads using the Futr utility token. All contributed consumer data and purchased leads will be priced by the Futr data protocol. The Futr data protocol also enables pricing and incentivization for enterprises that contribute enriched, consented consumer data -- creating a robust and transparent consumer data supply chain. Consumers are expected to redeem Futr utility tokens in app for AI agent upgrades, premium products and services from brand partners, or convert them into fiat under certain conditions. Enterprises and large consumers can also utilize Futr utility tokens to reduce cash outlays for professional services obtained from ecosystem participants, as well as enterprise-level AI agent capabilities. Enterprises that earn Futr utility tokens by contributing consumer data can also redeem these tokens for lead generation, significantly reducing or even eliminating the cost of customer acquisition. In some cases, enterprises may also have the ability to convert or liquidate tokens for cash. Key business model evolution -- The Futr Corp. earns service revenue from Futr Foundation As compensation for these technology services, The Futr Corp. will earn the following from the foundation: Commissions on all brand lead purchases; A portion of the proceeds of any direct sales of the Futr utility token from foundation treasury and to strategic brands; A strategic reserve of 3 per cent of the initially available aggregate Futr utility tokens issued over three years. As part of the AI agent app and independent of the foundation, The Futr Corp. will also earn fees from: Converting between fiat and Futr tokens with consumers, enterprises and brands; Premium AI agent features for consumers denominated in tokens (agent customizations and power usage behaviour); Interchange and transaction fees from the Futr payment intelligent payment rails; Other incremental data services for enterprises and consumers. The Futr data protocol and Futr utility token will initially launch on Coinbase's BASE blockchain network. Each Futr AI agent app will feature an embedded digital asset wallet, enabling users to store Futr utility tokens and facilitate payment transactions seamlessly. Futr expects initial integration of the Futr data protocol and Futr utility token to coincide with the launch of the Futr AI agent app in third quarter 2025, with further comprehensive functionality to be rolled out through fourth quarter. Launched in partnership with the Futr Foundation and FutureVault The Futr data protocol was developed by the Futr Foundation, a not-for-profit entity based in the Bahamas, with a mission to empower consumers and enable them to participate in the data economy by monetizing their data. The Futr utility token is issued by Futr Ltd., a wholly owned subsidiary of the Futr Foundation. As part of the governance structure of the MSA, a joint steering committee between Futr Corp. and the foundation has been formed. A core part of the Futr technology stack used to build this protocol is a 10-year licence to use the FutureVault intelligent data processing engine. As part of this agreement, FutureVault will also become a core technology partner to the Futr data protocol. A new era in personal data "The Futr data protocol and Futr utility token represent a new era in how we view and manage personal data," said Alex McDougall, president of The Futr Corp. "We know as individuals, our data is valuable, and, being monetized by third parties, powering many aspects of the global economy, and that brands are eager to engage with us as consumers -- but until now, there hasn't been a simple or tangible way to capture that value and reward us, the consumer, for sharing our data. With the Futr utility token, consumers finally have a meaningful incentive to reclaim control and sovereignty over their data." "We are pleased to be part of the dynamic and exciting ecosystem that The Futr Corp. and Futr Foundation are building. We are confident that our intelligent document processing capabilities and our pioneering efforts in the digital vault space are going to add massive value to the Futr data protocol and AI agent app consumer value proposition," said Daniel Kenny, chief executive officer of FutureVault. "Futr Corp. and FutureVault have been instrumental in conceptualizing the Futr data protocol, and we are thrilled to partner with them to fully build out and implement this truly innovative suite of technology," said Jim Allan, council member of the Futr Foundation. About The Futr Corp. Futr's AI agent app is designed to put money back in consumer's wallets through a unique data monetization reward system, personalized offers, and intelligent agent-driven payment and artificial-intelligence-powered life management tools. The platform also enables enterprises to earn rewards for contributing consented consumer data to AI agents while allowing brands to leverage these data to enhance personalization and significantly reduce customer acquisition costs. We seek Safe Harbor.
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