Fluent rebrands two New York dispensaries

Executive Summary

• Fluent Corp. has officially rebranded its Manhattan and White Plains dispensaries, marking the second and third adult-use locations in New York to transition under the Fluent banner following the acquisition of RIV Capital.
• The rebranding integrates these locations into Fluent’s digital platform for online browsing and in-store pickup, aiming to strengthen the company's presence in the New York cannabis market.
• The company plans to expand product offerings at these locations with new premium brands and is preparing for the first harvest from its new indoor cultivation facility in Buffalo, with premium flower expected to reach shelves in Q4.

Key Details

• Rebranding Activity: Rebranding of two specific dispensaries: Manhattan and White Plains, New York.
• Strategic Context: These rebrands follow the acquisition of RIV Capital on December 19, 2024, and the prior rebranding of the Kingston dispensary.
• Operational Integration: All three rebranded dispensaries are fully integrated into Fluent's digital platform, enabling online product browsing, online ordering, and in-store pickup.
• Current Product Portfolio: Locations feature signature brands including:
  • Knack (expertly grown flower)
  • Moods (vaporizer line)
  • Wandr (edibles)
• Future Product Expansion: Upcoming brands to be added include:
  • Alien Labs (exotic, indoor-grown flower)
  • Connected Cannabis Co. (iconic strains)
• Upcoming Milestones: Preparation for the first harvest from a new state-of-the-art indoor cultivation facility in Buffalo.
• Timeline: Premium flower from the Buffalo facility is expected to reach shelves in Q4.
• Company Footprint: Fluent operates in Florida, New York, Pennsylvania, and Texas, with 42 active retail locations, 8 cultivation/manufacturing facilities, and 700 employees.

Notable Quotes

• "Unifying our retail network under the Fluent name is a critical step in advancing our New York strategy," said Dave Vautrin, interim chief executive officer of Fluent. "As we prepare for the first harvest from our new state-of-the-art indoor cultivation facility in Buffalo, with premium flower expected to reach shelves in Q4, we're creating a consistent, elevated retail experience for New York customers that reflects the quality and trust already associated with Fluent in Florida and Pennsylvania."