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M&A / Property

Match, Collect, Win! Squishmallows Universe Expands With New Match Game

By The Northwire Desk — AI Analysis Aug 06, 2025 · 09:30 EAGR · 0.50 EAST SIDE GAMES GROUP INC. J
EAGR · Price

Executive Summary

  • East Side Games Group (ESGG), in collaboration with Jazwares and Zaibatsu Interactive, announced the launch of "Squishmallows Match," the first-ever match-3 puzzle mobile game set in the Squishmallows universe.
  • The game is scheduled for a worldwide launch on September 2, 2025, with pre-orders and pre-registrations opening on August 6, 2025, via the App Store and Google Play.
  • Early adopters who pre-order or pre-register will receive exclusive in-game rewards and the opportunity to collect a never-before-released Squishmallows plush and digital item prior to general availability.

Key Details

  • Game Title: Squishmallows Match
  • Genre: Match-3 puzzle mobile game
  • Launch Date: September 2, 2025 (Worldwide)
  • Pre-Order/Pre-Registration Start Date: August 6, 2025
  • Platforms: iOS (App Store) and Android (Google Play)
  • Key Partners:
    • East Side Games Group (Publisher/Developer)
    • Jazwares (IP Owner/Brand Partner)
    • Zaibatsu Interactive (Co-developer)
  • Incentives for Early Adopters:
    • Exclusive in-game rewards
    • Chance to collect a new, unreleased Squishmallows plush (real-life) and digital version
    • Access to the "Community Rewards Challenge," a limited-time event where collective pre-order/pre-registration milestones unlock additional rewards for all players.
  • Game Features:
    • Thousands of match-3 puzzle levels
    • Collection mechanics for fan favorites and limited-time drops
    • Daily surprises including bonuses, boosters, and seasonal events
    • Player feed for style expression and community challenges

Notable Quotes

  • "With Squishmallows Match, we're introducing fans to a whole new way to collect, play, and connect with the styles they love... players will find something fun and rewarding every time they log in." — Jim Wagner, Chief Product Officer, East Side Games Group
  • "By collaborating with East Side Games, Squishmallows levels up the mobile gaming universe through authentic characters and immersive gameplay we know fans will love... Squishmallows Match is a completely new gaming experience empowering fans globally to share and connect anytime, anywhere." — Gerhard Runken, Executive Vice President of Brand & Marketing, Jazwares
Read the original news release →

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