BRP Wraps Up a Successful Club BRP 2026

Executive Summary

• BRP Inc. concluded its Club BRP 2026 event, revealing its 2026 product lineup for Can-Am and Sea-Doo brands to over 4,100 dealers and distributors globally.
• The company announced significant product innovations, including the all-new 2026 Can-Am Outlander Electric ATV, a ground-up overhaul of the Can-Am Defender, and updates to the Spyder, Ryker, and Canyon road vehicles.
• BRP launched the dealer-specific "Responsible Rider Masterclass" in partnership with Tread Lightly! to promote safe riding practices and trail preservation, while also recognizing top-performing dealers across North America, Latin America, Asia-Pacific, and EMEA.

Key Details

• Event Scope: Club BRP 2026 held in Boston, Massachusetts (August 17-19), attended by 4,100+ dealers/distributors from 81 countries.
• Electric Vehicle Launch:
  • Introduced the 2026 Can-Am Outlander Electric, an all-terrain vehicle (ATV) powered by the in-house modular Rotax E-Power powerpack (same technology used in Ski-Doo/Lynx snowmobiles and Can-Am Pulse/Origin motorcycles).
• Can-Am Product Updates:
  • Can-Am Defender: Received a ground-up overhaul for the next generation, focusing on utility and recreational side-by-side (SSV) capabilities.
  • Off-Road Lineup: Launched the Outlander MAX 6x6, Maverick R X rc, and the first ATV featuring semi-active suspension.
  • Road Vehicles: Refreshed Can-Am Spyder, Ryker, and Canyon with fresh colors, new product offerings, and more than 250 innovative accessories.
• Sea-Doo Product Updates:
  • Connectivity: The 10.25" touchscreen is now standard equipment on the 2026 RXT-X, FishPro Trophy, Wake Pro, and Explorer Pro models.
  • Performance: The 300 hp Rotax 1630 ACE engine and larger fuel tank are now available on certain 18' and 21' Sea-Doo Switch models.
• Dealer Recognition (2025 Dealers of the Year):
  • Can-Am ATVs and SSVs:
    • Canada: Powerstore Inc. (Saint John, New Brunswick)
    • U.S.: Sheridan Powersports (Sheridan, Wyoming)
  • Can-Am Three-Wheel Vehicles:
    • Canada: Jean Morneau Rivière-du-Loup (Rivière-du-Loup, Québec)
    • U.S.: Roberts Sports of Malone LLC (Malone, New York)
  • Sea-Doo PWC and Pontoon:
    • Canada: Banner Recreation and Marine (Kelowna, British Columbia)
    • U.S.: Ride Now Powersports Chandler (Chandler, Arizona)
  • Global Awards: 58 additional awards given to dealers/distributors in Latin America and Asia-Pacific, plus distributors from EMEA.
• Responsible Rider Masterclass:
  • Launched a dealer-specific edition of the online training program developed with nonprofit partner Tread Lightly!.
  • Features 15-minute courses covering Off-Road, Water, and On-Road playgrounds (Snow coming soon).
  • Aimed at empowering dealer teams to drive customer experience, strengthen expertise, and reinforce leadership in responsible recreation.

Notable Quotes

• Anthony Brownlee, Sheridan Powersports: "This award is a big deal for our team and really speaks to the hard work and passion everyone brings to the dealership every day – from sales and finance to parts and service. We're proud of what we've achieved together and we're incredibly grateful to our customers and community."
• David Baker, Vice-President, General Manager, Powersports North America, BRP: "We have the best retail network in the industry, hands down, and we are privileged to count on their passion to serve our customers. As the leader of the industry, our aim is to be the most customer-centric partner, elevating the ownership experience with the BRP brands, and our dealer event is about sharing this direction. It's especially a privilege of mine to recognize the top of the top through our Dealer of the Year awards and to celebrate their outstanding accomplishments together."