M&A / Property
Dominion forms built-in insurance partnership w/ Sonnet

DLCG · Price
Executive Summary
- Dominion Lending Centres Inc. (DLC) has entered into a referral agreement with Sonnet Insurance Company to exclusively promote Sonnet's home and auto insurance products within the DLC Group network.
- The agreement involves integrating Sonnet’s product offerings into the Velocity application process to help borrowers satisfy the prerequisite of valid home insurance.
- The partnership includes a future opportunity to build an application programming interface (API) to embed Sonnet's quote and bind engine directly into the Velocity platform.
Key Details
- Parties Involved: Dominion Lending Centres Inc. (DLC) and Sonnet Insurance Company (a federally regulated insurance company part of the Definity family of companies).
- Agreement Type: Exclusive referral agreement for home and auto insurance products.
- Integration Strategy: Sonnet products will be integrated into the Velocity application process to streamline the insurance requirement for mortgage borrowers.
- Technical Development: The agreement includes an opportunity for both teams to build an API to embed Sonnet's home and auto quote and bind engine into the Velocity platform.
- Strategic Rationale: DLC aims to evolve Velocity into a complete technology ecosystem for borrowers and mortgage professionals, leveraging Sonnet’s status as a national insurance company and technology leader.
Notable Quotes
- Gary Mauris, Chairman and CEO of DLC Group: "As all mortgage borrowers require a home insurance policy, integrating a home and auto insurance solution into Velocity is a natural evolution of Velocity's growth to become a complete technology ecosystem for borrowers and mortgage professionals to secure a mortgage. Sonnet is a national insurance company and a technology leader in the home and auto insurance sector, which makes them a perfect partner for the DLC Group."
- Paul MacDonald, Executive Vice-President, Personal Insurance and Digital Channels at Definity: "Sonnet is committed to making insurance simple, transparent and customized for Canadians. Partnering with DLC Group allows us to bring our digital-first home and auto insurance solution to customers at a key moment in their home ownership journey."
More from Dominion Lending Centres Inc
May 07, 2026 · 17:01