Delivra Health to launch sleep gummies in Middle East

Executive Summary

• Delivra Health Brands Inc. is expanding its global footprint by launching its 6-Count Sleep Gummies into the Gulf Cooperation Council (GCC) market, specifically targeting Saudi Arabia.
• The product is scheduled to become available in airports, major pharmacies, and e-commerce channels by September 2025, leveraging existing distribution partnerships in the region.
• Concurrently, the Board of Directors approved the grant of 100,000 incentive stock options to directors, officers, and employees as part of the company's 10-percent fixed stock option plan.

Key Details

• Product Launch: Introduction of "Delivra's Dream Water(R) Brand 6-Count Sleep Gummies."
• Target Market: Gulf Cooperation Council (GCC) region, with a specific focus on Saudi Arabia.
• Distribution Channels: Airports, major pharmacies, and e-commerce platforms.
• Launch Timeline: Expected availability by September 2025.
• Strategic Rationale: Expansion aims to strengthen brand presence, enhance consumer convenience, increase distribution opportunities, and provide a cost-effective entry point for customers.
• Stock Option Grant:
  • Quantity: 100,000 incentive stock options.
  • Plan: 10-percent fixed stock option plan.
  • Recipients: Certain directors, officers, and employees.
  • Exercise Price: $0.30 per common share.
  • Vesting: Immediate vesting.
  • Term: Three years from the date of grant.
  • Approval Date: August 7, 2025.

Notable Quotes

• "We're excited to bring our latest innovation to consumers across the GCC region through our trusted distribution partners. Delivra's continued international growth reflects strong demand for convenient, natural sleep solutions..." — Gord Davey, President and CEO.
• "The rollout of our 6-Count Sleep Gummies in Saudi Arabia and in the GCC represents another important step in our global expansion strategy. This product extension not only strengthens brand presence but also enhances consumer convenience, increases distribution opportunities and offers a cost-effective entry point for new and existing customers." — Gord Davey, President and CEO.