Cizzle's Cwench Hydration available at Pure Hockey

Mr. John Celenza reports CIZZLE BRANDS' CWENCH HYDRATION NOW SOLD IN ALL 84 LOCATIONS OF PURE HOCKEY Pure Hockey, the leading retailer of hockey equipment and supplier in the United States, is carrying Cizzle Brands Corp.'s flagship product Cwench Hydration in all 84 of its stores. This store-wide placement, facilitated by sports nutrition distribution giant Muscle Foods, adds retail availability of Cwench Hydration in 32 U.S. states and builds on the availability of Cwench in the United States following the company's announcement that Cwench Hydration is the official hydration partner of USA Hockey. Pure Hockey initially launched Cwench Hydration in 25 of its stores starting in April, 2025, and, with its strong sales performance and engagement, Pure Hockey has decided to make it available across all of its stores, which carry: Hydration mix: all four original Cwench flavours (berry crush, blue raspberry, cherry lime and rainbow swirl) in the 10-count individual serving sleeve format, as well as the 45-serving 315-gram container format; the tropical flow flavour by Coach Chippy is also being carried in the 10-count format; Ready to drink: all four Cwench flavours, in addition to tropical flow, as well as the recently announced new flavours Celly freeze and pink lemon flow; all 84 stores will have Cwench-branded refrigerators on display so that Cwench Hydration RTD beverages can be purchased chilled; Merchandise: Cwench-branded team bottles, spouted bottles and shaker cups. Cizzle Brands' founder, chairman and chief executive officer, John Celenza, commented: "Our strategy has always been to spend the first 12 months following launch to systematically develop a strong footprint for Cwench in Canada. With distribution across Canada's leading specialty retailers like SportChek, Canadian Tire, Pro Hockey Life, Source for Sports and Golf Town, as well as Canada's leading grocery chains like Sobeys, Safeway, Longos, Metro, Fortinos, London Drugs and others, we've hit that out of the park. Now we're taking that playbook and building our presence in the U.S. That started in earnest with Cwench Hydration becoming the exclusive hydration of USA Hockey. Now it's accelerating with Pure Hockey, the largest hockey retailer in the U.S., which is carrying nearly the full range of Cwench products in all of their stores. The U.S. is a huge market for us to conquer, but we've proven our strategy in Canada and now we're excited to begin executing our U.S. strategy." About Cizzle Brands Corp. Cizzle Brands is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) Cwench Hydration, a better-for-you sports drink that is carried in over 3,300 locations in Canada, the United States and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF certified for sport qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. We seek Safe Harbor.