Cizzle's Cwench Hydration in 323 Circle Ks in Ontario

Executive Summary

• Cizzle Brands Corp. has secured a distribution agreement to sell its Cwench Hydration ready-to-drink beverages in 323 Circle K convenience stores across Ontario, Canada.
• Circle K is owned by Alimentation Couche-Tard Inc., a major multinational convenience store operator and S&P/TSX 60 component.
• The deal includes dedicated merchandising in cooler barrels and sandwich displays, alongside promotional campaigns by Circle K to drive consumer trial.

Key Details

• Retail Partner: Circle K (owned by Alimentation Couche-Tard Inc.).
• Initial Rollout: 323 Circle K stores in Ontario.
• Product: Cwench Hydration ready-to-drink beverages in four original flavors: Berry Crush, Cherry Lime, Blue Raspberry, and Rainbow Swirl.
• Merchandising: Products will be displayed in dedicated cooler barrels and sandwich cooler displays to maximize visibility.
• Marketing Support: Circle K will promote Cwench Hydration through various campaigns, complementing Cizzle Brands' internal marketing.
• Upcoming Activations: Cwench Hydration will be available at Circle K's "Frosh Week" activations at 15 Canadian universities from August 25 to September 13, 2025, targeting approximately 45,000 students.
• Growth Potential: Couche-Tard operates over 2,100 stores across Canada (under Couche-Tard and Circle K banners), offering significant potential for further expansion beyond the initial Ontario rollout.
• Previous Context: This follows a previous announcement on January 29, 2025, regarding a partnership with Van Houtte Coffee Services (a subsidiary of Keurig Dr. Pepper Inc.).
• Current Footprint: Cwench Hydration is currently carried in over 4,400 locations across Canada, the United States, and Europe.

Notable Quotes

• John Celenza, Founder, Chairman and CEO of Cizzle Brands Corp.: "Building on the momentum for Cwench Hydration as we enter its second year on the market, we are thrilled to have landed this deal with one of the top global names in convenience. Now that we've achieved initial market penetration in specialty retail in several hand-picked North American regions, we are making Cwench Hydration available to consumers at a much broader scale by partnering with Circle K, a national convenience banner. This is the next step in making Cwench a true household name."