Cizzle's Cwench becomes Senators' official sports drink

Executive Summary

• Cizzle Brands Corp. announced a three-year agreement making its Cwench Hydration brand the official sport drink of the NHL's Ottawa Senators.
• The deal grants Cwench exclusive rights to sell beverages in bottles, cans, or Tetra Pak packaging at the Canadian Tire Centre, Bell Sensplex, and Richcraft Sensplex facilities for the Senators and Ottawa Black Bears.
• The partnership includes significant advertising rights, such as LED displays, dasherboard features, and title sponsorships for youth leagues and events, alongside a limited-time "Powerplay Punch" flavor launch.

Key Details

• Agreement Term: Three-year partnership.
• Exclusivity: Cwench Hydration is the exclusive sports/isotonic drink sold at the Canadian Tire Centre (home arena for the Ottawa Senators) and Bell/Richcraft Sensplex facilities during preseason, regular season, and playoff games for the Ottawa Senators and Ottawa Black Bears.
• Product Launch: Introduction of a limited-time offering (LTO) flavor named "Powerplay Punch," featuring the Senators' logo and insignia.
• Retail Commitments: Commitments received from retailers in Canada's National Capital Region, including Sobeys, Healthy Planet, and Circle K (Ontario), to sell the Powerplay Punch flavor.
• Advertising Rights:
  • LED display featuring Cwench Hydration branded messaging at select pregame/in-game times during 20 Ottawa Senators regular season home games.
  • Digitally enhanced dasherboards shown on television during every Ottawa Senators regular season away game broadcast by the regional rightsholder (TSN Network).
  • Presenting sponsorship of the Ottawa Senators' pregame warm-up on social media and in-venue during every regular season home game.
  • Presenting sponsorship of spring and summer youth leagues at Bell Sensplex and Richcraft Sensplex.
  • Title sponsorship of "Hockey Fest," a two-day event held during the Bell Capital Cup tournament.
  • Daily digital display advertising on single screens at Bell Sensplex and Richcraft Sensplex.
• Strategic Context: This follows previous sponsorships with Canlan Sports Ice Corp. (Cwench Centre naming rights) and USA Hockey.
• Brand Presence: Cwench Hydration is currently carried in over 4,400 locations across Canada, the United States, and Europe.

Notable Quotes

• John Celenza, Founder, Chairman and CEO of Cizzle Brands: "The Cwench Hydration brand has reached a key level of maturity, with a particularly strong presence in Canada's national capital region, which will only grow with the launch of Powerplay Punch. It is a pleasure to team up with the Ottawa Senators, for many exciting hockey seasons ahead."