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Other

Coveo rolls out Coveo Conversational Product Discovery

By The Northwire Desk — AI Analysis Mar 23, 2026 · 17:13 CVO · 4.41 Coveo Solutions Inc
CVO · Price

Executive Summary

  • Coveo Solutions Inc. has launched "Coveo Conversational Product Discovery," a new capability within its Coveo for Commerce platform.
  • The feature integrates natural-language conversational AI directly into the core search experience, allowing shoppers to discover products through dialogue rather than traditional keyword searches.
  • The solution is designed to replace fragmented standalone chat bots by maintaining search speed, relevance, and merchandising control while enabling context-aware product refinement.

Key Details

  • Product Name: Coveo Conversational Product Discovery.
  • Platform: Available as an add-on feature for Coveo for Commerce.
  • Core Functionality:
    • Allows shoppers to describe needs using natural language.
    • Provides curated product results grounded in catalogue data.
    • Enables refinement of results through follow-up questions.
    • Supports product comparison and key attribute analysis.
    • Facilitates the building of bundles for complementary products.
  • Technical Architecture: Built on Coveo's agentic orchestration architecture, which coordinates multiple AI capabilities to interpret intent, retrieve products, and assemble responses based on catalogue data and merchandising rules.
  • Control Mechanisms: Retail teams retain control via defined layouts, content guardrails, and merchandising directives to shape result appearance.
  • Key Benefits:
    • Converts exploratory traffic into revenue by guiding vague needs to curated selections.
    • Augments existing high-performing search experiences rather than replacing them with chat bots.
    • Maintains merchandising control through deterministic layouts and policy-driven AI execution.
    • Reduces dead-end experiences via guided refinements and next-best suggestions.
  • Availability: Available today.

Notable Quotes

  • "Shoppers don't think in keywords," said Peter Curran, general manager of commerce at Coveo. "Imagine if someone walked into a store and just said 'shoes.' Unfortunately, most digital stores can handle that only if they're lucky."
Read the original news release →

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