Clean Seed's Mexican distribution co places first order

Executive Summary

• Clean Seed Capital Group Ltd. has initiated the commercial launch of its SMART Seeder Mini-MAX units in Mexico through its distribution partner, Maquinaria Agricola JAS (MAJAS).
• The first order for a fleet of units has been placed, with initial deliveries scheduled for September as part of a phased national demonstration rollout.
• This marks the operational start of Clean Seed's international expansion into the Mexican market, leveraging MAJAS's dealer network of over 500 locations.

Key Details

• Distribution Partner: Maquinaria Agricola JAS (MAJAS), Clean Seed's exclusive distribution partner in Mexico.
• Product: SMART Seeder Mini-MAX units.
• Manufacturing: Units are manufactured by Mahindra under Clean Seed's white-label program.
• Deployment Strategy:
  • Units will be deployed at high-visibility farms and sales points throughout Mexico.
  • Anchors a focused in-market activation strategy tied to MAJAS's dealer network.
  • First wave of demonstration units distributed to select locations in September.
• Market Context:
  • Follows several quarters of engagement in Mexico, including in-field evaluations, distributor training, and local partnership development.
  • Based on a definitive sales and distribution agreement originally announced on October 2, 2024.
• Strategic Significance:
  • Marks the operational start of Clean Seed's commercial launch in the Mexican market.
  • Represents continued execution of Clean Seed's international expansion plan.
  • CEO Graeme Lempriere describes this as a "pivotal moment" for the team, partners, and brand.

Notable Quotes

• "We are very pleased to see our Mexico partnership with MAJAS moving from agreement to execution... This initial rollout is a meaningful step in showcasing the SMART Seeder Mini-MAX directly at the farm level, where impact and adoption truly begin." — Graeme Lempriere, Chief Executive Officer of Clean Seed.