Ameritrust launches platform for used-car leasing

Executive Summary

• Ameritrust Financial Technologies Inc. has launched a fintech-driven used-car leasing platform designed to serve franchised and large independent dealers across the United States.
• The platform addresses a significant market gap by offering automated loan/lease decisioning, prefilled documentation, and flexible lease structures, as used-vehicle leasing currently represents only ~3% of the used auto finance market.
• Backed by institutional investors and multiple billionaires, the company currently operates in 28 states and plans continental U.S. expansion, with dealers able to integrate via DealerTrack, RouteOne, or Ameritrust's proprietary portal.

Key Details

• Platform Launch: Fintech-driven lending platform focused exclusively on used-car leasing for franchised and large independent dealers nationwide.
• Core Functionality: Dealers submit a single retail loan application and receive side-by-side loan and lease decisions; technology automatically converts applications for lease structuring to eliminate specialized calculations and paperwork.
• Documentation & Compliance: Automatically prefills all contract paperwork, including title applications and state-specific forms, to prevent errors that delay financing or jeopardize sales.
• Flexible Lease Structures: Offers leases for all credit tiers, including subprime options, and structures with no mileage or wear-and-tear penalties to maximize customer approval rates.
• Real-Time Calculators: Free dealer portal connects to real-time inventory, generating accurate loan and lease payments based on actual deal terms rather than estimates.
• Speed & Efficiency: Decisioning occurs within minutes, with most contracts financed the same day.
• Market Opportunity: Used-vehicle market is ~3x larger than the new-vehicle market, yet leasing accounts for only ~3% of used financing (compared to 25% for new vehicles), with much of the existing leasing tied to OEM certified pre-owned programs.
• Investment Backing: Attracted capital over the past year from institutional investors and multiple billionaires through parent company Ameritrust Financial Technologies.
• Geographic Footprint: Currently operating in 28 U.S. states, with plans to expand across the entire continental United States over the next several months.
• Dealer Onboarding & Training: Free dealer lease training and Q&A sessions offered; approved dealers can submit applications via DealerTrack, RouteOne, or Ameritrust's proprietary portal (contact: 1-800-600-6872).

Notable Quotes

• "With grocery bills up and used-car prices still high, consumers need a better path to affordability than simply stretching loan terms. While extending terms can reduce payments, it also increases negative equity and default risk. Used-car leasing is a smarter alternative -- and, today, only a handful of OEMs provide used-vehicle lease options at scale, leaving a significant gap in the market." — Jeff Morgan, CEO
• "Leasing makes up 25 per cent of the auto finance market for new vehicles, but while the used-vehicle market is roughly three times larger, leasing accounts for only about 3 per cent of used vehicle financing -- and much of that is still tied to OEM certified preowned programs. As an independent lender, we have the flexibility to lease any make or model, certified preowned or not. The growth opportunity is enormous, and the market is underserved." — Jeff Morgan, CEO