Breckenridge Distillery Celebrates America's 250th Anniversary with the Launch of Patriotic Reserve Bourbon Whiskey

Executive Summary

• Breckenridge Distillery, a subsidiary of Tilray Brands, Inc., announced the launch of Patriotic Reserve Bourbon Whiskey, a limited-release blend of straight bourbons timed for Independence Day and the U.S. 250th anniversary.
• The 86-proof whiskey features a high-rye mash bill, is crafted with American-sourced grains and Rocky Mountain water, and is priced at $34.99–$39.99 MSRP for 750ml bottles.
• The product is now available at national retailers and for home delivery where permitted, marking a new seasonal offering in the company's craft spirits portfolio.

Key Details

• Product Name: Patriotic Reserve Bourbon Whiskey (limited-release)
• Proof & Profile: 86-proof blend of straight bourbons with a high-rye mash bill; described as bold yet balanced
• Sourcing: Grains sourced from America’s heartland; blended with pure Rocky Mountain water at the "World’s Highest Distillery"
• Pricing & Size: 750ml bottles, $34.99–$39.99 MSRP
• Availability: National retailers and home delivery (where permitted)
• Parent Company: Breckenridge Distillery, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY / TSX: TLRY)
• Strategic Context: Launch positioned to celebrate America’s spirit ahead of Independence Day and the nation’s 250th anniversary; marketed as a gift for veterans and active-duty service members

Notable Quotes

• “Patriotic Reserve pays tribute to the spirit that defines this country—resilience, independence, and shared pride,” said Bryan Nolt, Founder and CEO of Breckenridge Distillery. “As America approaches its 250th anniversary, we set out to create a whiskey that honors those values and brings people together to celebrate them—whether around the table on the Fourth of July or in quiet gratitude for those who serve.”