Tokenwell rolls out retail crypto investing app in U.S.

Executive Summary

• Tokenwell Platforms Inc. launched its retail crypto‑investing app in the United States, now available on Apple App Store and Google Play.
• The app gives non‑accredited U.S. investors access to professionally curated crypto baskets from CoinDesk Indices and Coin Metrics, with assets remaining custodial on users’ own exchange accounts.
• Tokenwell announced the appointment of Dr. Sheldon Levy as a consultant and strategic adviser to the board to support its phased launch strategy and long‑term growth.

Key Details

• App Availability: Launched in the U.S.; listed on Apple App Store and Google Play Store.
• Product Offering: Retail investors can purchase diversified crypto baskets built by CoinDesk Indices and Coin Metrics; no custody of assets by Tokenwell.
• Exchange Connectivity: Users log in with existing Coinbase or Crypto.com accounts; purchases are funded via USDC balances.
• Currency Support – Phase 1: Transactions denominated in U.S. dollars; holdings displayed in USD.
• Phase 2 Expansion: Planned rollout to Europe, starting with Germany around 31 Oct 2025; will support euro‑denominated accounts and holdings.
• Strategic Rationale: Expands institution‑grade crypto products from accredited/institutional only to the broader retail market, aiming to build an early adopter base before European launch.
• Leadership Quote (CEO): “Tokenwell's mission is to democratize access to institution‑grade crypto baskets… we are proud to partner with CoinDesk Indices and Coin Metrics.”
• Leadership Quote (COO): Emphasized phased rollout strategy to refine the platform using U.S. feedback before European expansion.
• Strategic Adviser Appointment: Dr. Sheldon Levy, physician‑investor and senior managing partner of a Toronto boutique investment firm, appointed as consultant and strategic adviser to the board.
• Adviser Role: Will provide guidance on innovation, governance, and long‑term growth; supports go‑public strategy and phased launch execution.

Notable Quotes

“Tokenwell's mission is to democratize access to institution‑grade crypto baskets,” – Timothy Burgess, CFA, CEO.
“Launching first in the U.S. gives us both scale and momentum,” – Abraham Theordore, COO.