FirstService Residential Expands Active Adult Community Footprint Across the Southeast With Multiple New Communities Joining Portfolio

Executive Summary

• FirstService Residential announced the addition of multiple new active‑adult (55+) communities across Florida, Georgia, and Tennessee.
• The expansion includes five new “Cresswind” properties in Florida, plus The Lake Society in Georgia and Del Webb Barton Village in Tennessee, broadening its footprint in the senior‑living segment.
• Company executives highlighted a focus on wellness‑centric programming, hospitality‑driven services, and lifestyle amenities as differentiators for board members and developers.

Key Details

• New Communities Added:
• Florida – Cresswind DeLand, Cresswind Hammock Oaks, Cresswind Lake Harris, Cresswind Lakewood Ranch, Del Webb River Reserve.
• Georgia – The Lake Society.
• Tennessee – Del Webb Barton Village.
• Strategic Focus: Emphasis on “wellness as a core pillar,” lifestyle programming, amenity coordination, and hospitality‑driven property management for the 55+ market.
• Executive Commentary:
• Brent Reynolds (President, Master‑Planned Communities, South Region) noted that active‑adult communities require advanced operational expertise and branded experiences.
• Mindy Anderson (Director of Lifestyle, Community Solutions) stressed the importance of lifestyle programming in creating meaningful resident experiences.
• Business Impact: Expansion signals continued momentum for FirstService Residential in the senior‑living segment, leveraging its integrated hospitality, budgeting, food & beverage, and energy services to attract boards and developers.

Notable Quotes

“Active adult communities are a highly specialized segment of master planned communities. They are large‑scale, lifestyle‑driven, and require advanced operational expertise,” – Brent Reynolds, President, Master‑Planned Communities, South Region.

“Lifestyle programming is the heartbeat of active adult communities… we’re shaping meaningful experiences that help residents truly love where they live,” – Mindy Anderson, Director of Lifestyle, Community Solutions.