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BMO Boldly Reimagines Loyalty with Launch of Blue Rewards

By The Northwire Desk — AI Analysis Jan 26, 2026 · 10:30 BMO · 188.62 BANK OF MONTREAL
BMO · Price

Executive Summary

  • BMO announced the rebranding of the AIR MILES program to Blue Rewards, slated for launch in summer 2026.
  • The new platform will convert existing Miles to Blue Points at a 1:1 value, integrate with BMO’s digital banking apps, and expand partner networks to over 400 brands.
  • A pre‑launch waitlist for the upcoming BMO Blue Rewards credit cards is now open, offering members chances to win prizes and exclusive welcome offers.

Key Details

  • Program Transition: AIR MILES will automatically convert to Blue Points in summer 2026; no action required from existing collectors.
  • Digital Integration: Blue Rewards will be accessible via a dedicated app and through BMO’s Mobile Banking and Online Banking platforms.
  • Travel Redemption: New streamlined booking experience for flights, hotels, and car rentals powered by Expedia Group.
  • Partner Expansion: Over 400 brands including Porter Airlines, ALL Accor hotel brands, Instacart, MTY Group restaurants, Pharmasave, Global Pet Foods, and others will participate.
  • Grocery & Fuel Earn Rates: Members can earn Blue Points by scanning grocery receipts; BMO Chequing account holders may opt‑in to earn points on gas, grocery, wholesale, and EV charging purchases using their debit cards.
  • Credit Card Offering: Introduction of BMO Blue Rewards credit cards with built‑in accelerators for fuel, groceries, and wholesale spend—positioned as Canada’s only card with such features.
  • Waitlist & Incentives: A waitlist is open at bmo.com/creditcardwaitlist; entrants can win up to 1 million Blue Points and receive exclusive welcome offers upon launch.
  • Quotes:
  • “Blue Rewards completely reimagines the loyalty experience with the client at the centre,” – Mathew Mehrotra, Group Head, Canadian Personal & Business Banking, BMO.
  • “We’re excited to introduce a loyalty experience that fits seamlessly into Canadians’ lives,” – Shawn Stewart, President, Blue Rewards.

Notable Quotes

  • Mathew Mehrotra: “With a digitally enabled platform, we’re making one of Canada’s most celebrated loyalty programs even better by delivering simpler, flexible, more personalized rewards for members and helping them make real financial progress every day.”
  • Shawn Stewart: “With more ways to earn, more places to redeem and a growing network of partners, Blue Rewards is designed to help members find more value in their everyday purchases.”
Read the original news release →

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