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M&A / Property

BMO Insurance Introduces Enhanced Bereavement Support Through Collaboration with Technology Company Empathy

By The Northwire Desk — AI Analysis Jan 07, 2026 · 07:58 BMO · 183.69 BANK OF MONTREAL
BMO · Price

Executive Summary

  • BMO Insurance announced a new bereavement support service, Empathy Loss Support, delivered in partnership with technology firm Empathy.
  • The offering is now available to all holders of BMO Insurance term, universal, whole life, Term 100 and Critical Illness policies that include a Return‑of‑Premium‑on‑Death rider, extending support to Guaranteed Investment Funds as well.
  • The service provides on‑demand, personalized assistance covering estate settlement, funeral planning, probate guidance, ID‑theft prevention and emotional‑well‑being resources.

Key Details

  • Partnership: BMO Insurance + Empathy (technology company specializing in loss‑support services).
  • Eligibility: All current BMO Insurance Term Life, Universal Life, Whole Life, Term 100, Critical Illness policies with a Return of Premium on Death (ROPD) rider; also extended to Guaranteed Investment Funds.
  • Service Components:
  • One‑to‑one guidance from a dedicated Care Team member.
  • Personalized plans for estate settlement, funeral planning and other administrative tasks.
  • Grief resources for emotional support.
  • Additional benefits: probate and estate guidance, ID‑theft prevention, custom funeral assistance.
  • Quotes:
  • Rohit Thomas, President & CEO, BMO Insurance – emphasized extending care beyond financial decisions to “meaningful, on‑going support when it’s needed most.”
  • Ron Gura, Co‑founder & CEO, Empathy – highlighted the mission to help people navigate life’s toughest moments and expand reach to more Canadians.
  • Company Context: BMO Insurance is a brand of BMO Life Assurance Company, part of BMO Financial Group (≈ $1.5 trillion in assets as of 31 Oct 2025).

Notable Quotes

“Supporting our clients means being there for them not only in moments of financial decision‑making, but also during some of life's most challenging times.” – Rohit Thomas, President & CEO, BMO Insurance

“Empathy is on a mission to help as many people as possible navigate life's most challenging moments… we're proud to expand our reach and provide compassionate support to even more Canadians.” – Ron Gura, Co‑founder & CEO, Empathy

Read the original news release →

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