Accord Financial Closes Sale of BondIt Media Capital

Executive Summary

• Accord Financial Corp. sold its 60% interest in BondIt Media Capital for total gross proceeds of C$8.9 million (US$6.6 million).
• The transaction provides C$6.8 million in cash and a C$2.2 million minority equity stake (<10%) in the acquiring media services company.
• Net cash proceeds will be used to repay Accord’s primary banking facility, supporting its plan to refinance debt and refocus on core Canadian operations.

Key Details

• Transaction Value: Gross proceeds of C$8.9 million (US$6.6 million).
• Cash Component: C$6.8 million (US$5.0 million) paid in cash, net of transaction expenses.
• Equity Component: C$2.2 million (US$1.6 million) minority investment representing <10% ownership in the acquiring entity.
• Use of Proceeds: Cash will be applied to pay down Accord’s primary banking facility, reducing leverage.
• Strategic Rationale: Part of a broader plan to divest non‑core assets, streamline operations, and strengthen the balance sheet.
• Exchange Rate Applied: US$1.00 = C$1.3535 (Bloomberg spot rate as of 12:00 p.m. Toronto time on Feb 10 2026).

Notable Quotes

“We are pleased to have closed this deal with a well‑respected New York‑based media investment company. We look forward to seeing BondIt’s founders grow the business to the next level with a strong strategic partner,” – Simon Hitzig, President & CEO, Accord Financial Corp.

“Since Accord’s foundational investment in 2017, we’ve worked closely together to navigate extraordinary industry trends and successfully build scale and market presence in a competitive space… Accord has been a world‑class partner,” – Matthew Helderman, CEO, BondIt Media Capital; Luke Taylor, Co‑founder & COO, BondIt.