M&A / Property
Forte Group Announces Exclusive TikTok Shop and Next-Generation Interactive Commerce Channel Distribution Agreement with Authorized TikTok Shop Partner MetaStars, Accelerating the U.S. Launch of VANTA BlackPowder, a Next-Generation Longevity Focused Nutra

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Executive Summary
- Forte Group’s subsidiary Naturo Group entered an exclusive distribution agreement with MetaStars (a TikTok Shop Partner) to sell VANTA BlackPowder on TikTok Shop and other interactive commerce channels in the U.S. and globally.
- The partnership launches VANTA BlackPowder on Black Friday (Nov 28, 2025) at a MSRP of US$39.99, with a minimum annual sales commitment of 34,488 units (~US$1.38 M).
- MetaStars will handle all marketing, creator activations, and digital storefront operations; Forte Group retains manufacturing, fulfillment, and receives 84% gross profit after TikTok fees, less a 10% commission to MetaStars.
Key Details
- Agreement Scope: Exclusive right for MetaStars to market, promote, sell, and distribute VANTA BlackPowder via TikTok Shop (U.S. & global) and MetaStars’ metaverse, gaming, and esports marketplaces (“Exclusive Channels”).
- Product Launch: VANTA BlackPowder – premium daily mineral/vitamin drink mix with magnesium and Vitamin B12; launched on TikTok Shop in the U.S. on Black Friday, 28 Nov 2025 (Phase 1 of a phased U.S. rollout).
- Pricing & Revenue Model: MSRP US$39.99 per unit. TikTok deducts 16% transaction/creator fees; remaining 84% is “Gross Profit” remitted to Naturo Group via API integration. MetaStars receives a commission equal to the Gross Profit amount (10% of Gross Profit payable within 15 days). Net profit = Gross Profit – MetaStars commission.
- Minimum Sales Requirement: USD 1,379,310.34 annual minimum (≈34,488 units at MSRP). Failure to meet allows Forte Group to revoke exclusivity or terminate the agreement.
- Term: Initial term expires 10 Oct 2026; renewable upon mutual written consent.
- Marketing & Operations: MetaStars provides full‑service creator‑media production, advertising optimization, and monthly analytics/reporting; all marketing costs borne by MetaStars. Naturo Group handles manufacturing, order fulfillment, and inventory.
- Strategic Rationale: Partnership leverages TikTok’s $6 B 2024 in‑app purchase spend and MetaStars’ network of >50,000 creators to accelerate U.S. brand visibility, distribution, and sales growth for VANTA’s longevity‑focused nutraceutical portfolio.
- Future Expansion: Potential addition of further VANTA products to the Exclusive Channels subject to mutual agreement; Phase 2 will extend distribution to Forte Group’s own direct‑to‑consumer website with an expanded product lineup.
Notable Quotes
- “This partnership with MetaStars represents an important milestone in the US expansion of the VANTA brand,” – Marcello Leone, CEO, Forte Group.
- “We are excited to partner with Forte Group to introduce VANTA BlackPowder to consumers across the TikTok ecosystem,” – Delence A. Sheares Sr., CEO, Meta‑Stadiums Corp.
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Jan 29, 2026 · 07:00