Northwire Canada EditionSaturday, July 11, 2026
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Rogers Xfinity Introduces Amazon Luna

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Executive Summary

  • Rogers Communications announced the launch of Amazon Luna cloud‑gaming on its Rogers Xfinity platform, making console‑quality games available directly through TV without consoles or downloads.
  • The service is immediately available to current Rogers Xfinity Streaming customers and will be rolled out to millions more Xfinity Entertainment subscribers in 2026.
  • Customers with Amazon Prime or Luna Premium can access a library of over 100 cloud‑based titles, using voice commands, Bluetooth controllers, or the Luna controller.

Key Details

  • Launch Announcement: Rogers introduces Amazon Luna on Rogers Xfinity, integrating cloud gaming with live TV, on‑demand content, and streaming apps.
  • Availability: Immediate for Rogers Xfinity Streaming users; broader rollout to additional Xfinity Entertainment customers slated for 2026.
  • Game Library: Over 100 titles available; Prime members get access to >50 top games (e.g., Fortnite, Hogwarts Legacy); family‑friendly selections include Courtroom Chaos: Starring Snoop Dogg and The Jackbox Party Pack 9.
  • Access Methods: Users can launch Luna via voice command (“Luna”) on the Xfinity remote, sign in with their Amazon account, and play using any Bluetooth controller or the dedicated Amazon Luna Controller. QR code scanning enables smartphone‑as‑controller for GameNight titles.
  • Subscription Requirements: Requires an active Amazon Prime membership or a separate Luna Premium subscription.
  • Technical Platform: Rogers Xfinity runs on Comcast’s Entertainment OS platform, leveraging Canada’s “most reliable internet” as cited by Opensignal awards.
  • Market Context: Cited statistic that >70% of Canadians play video games (Mintel 2025).

Notable Quotes

  • “With Amazon Luna, Rogers Xfinity customers can game, stream and catch their favourite shows on one platform,” – Bret Leech, President, Residential, Rogers.
  • “The addition of Luna brings console‑quality games… all powered by Canada’s most reliable internet.” – Bret Leech.
Read the original news release →

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