Rogers First to Launch Satellite-to-Mobile Service with Must-Have Apps

Executive Summary

• Rogers Communications launched Rogers Satellite, a nationwide satellite‑to‑mobile service that adds voice and video calling via popular apps such as WhatsApp, Google Maps, AccuWeather, X and CalTopo.
• The company also introduced a satellite‑to‑mobile IoT offering for businesses, enabling fleet tracking, asset monitoring and sensor connectivity in remote Canadian regions lacking cellular coverage.
• During the beta trial, more than 1 million satellite text messages were sent; the service is now available to all customers at $15/month (with a $5/month discount for early‑trial participants).

Key Details

• Service Coverage: Canada coast‑to‑coast; works where traditional cellular networks are unavailable.
• Consumer Apps Supported: WhatsApp, Google Maps, AccuWeather, X, CalTopo – with additional apps to be added as developers update them.
• IoT Business Offering: Enables connectivity for remote fleet and asset tracking, forestry, mining, rail corridors, and other sensor‑based applications.
• Beta Trial Results: Over 1 million satellite text messages sent; free beta text messaging (including text‑to‑911) launched in July 2025.
• Pricing: $15/month for all Canadians; beta participants receive a $5/month discount for the first 12 months. No extra charge for customers on select plans during promotional periods.
• Future Roadmap: Expansion to support data and voice services, including nationwide 911 voice capability.

Notable Quotes

“We’re proud to be the first and only provider in the country to offer this ground‑breaking technology so Canadians can stay connected,” – Tony Staffieri, President and CEO, Rogers Communications.
“During the trial, customers sent over one million satellite text messages, helping them stay safe and connected all across the country.” – Tony Staffieri.