Northwire Canada EditionSunday, July 12, 2026
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M&A / Property

Just For Laughs Distribution and Stingray Announce Strategic Partnership to Expand Global Laughter

RAY · Price

Executive Summary

  • Just For Laughs and Stingray have entered a strategic partnership to launch Free Ad‑Supported Streaming TV (FAST) channels featuring premium comedy content worldwide.
  • The collaboration leverages Just For Laughs’ extensive comedy library and Stingray’s expertise in channel creation, advertising sales, and global distribution.
  • The new FAST slate aims to reach millions of viewers across leading streaming platforms, creating a new revenue stream for both companies through ad‑supported distribution.

Key Details

  • Partnership announced at MIPCOM in Cannes, France.
  • Joint effort will develop and expand FAST channels focused on comedy content with an emphasis on audio entertainment.
  • Just For Laughs contributes its library of stand‑up specials, festival performances, and other premium comedy programming.
  • Stingray provides channel creation technology, advertising sales capabilities, and worldwide distribution infrastructure.
  • Channels will be free to viewers and accessible via leading streaming platforms globally.
  • Both companies highlight the partnership as a “major milestone” and a benchmark for delivering high‑quality, accessible comedy content.

Notable Quotes

  • Alex Avon, Chief Marketing Officer, Just For Laughs: “This partnership marks a major milestone in our mission to bring Just For Laughs premium comedy to audiences everywhere.”
  • David Purdy, Chief Revenue Officer, Stingray: “We are uniquely positioned to bring their incredible programming to new markets… This collaboration sets a new benchmark for delivering high‑quality, accessible comedy to viewers everywhere.”
Read the original news release →

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