Postmedia Studios and Elevation Pictures Announce Strategic Partnership to Develop and Produce Canadian Stories

Executive Summary

• Postmedia Studios and Elevation Pictures announced a new collaboration to finance, develop, and launch select Canadian feature projects.
• The first project under the partnership is Fire Weather, a documentary commissioned by CBC and produced by Elevation Pictures and Mercury Films.
• Postmedia will leverage its national audience reach and data insights to provide coordinated multi‑platform promotion for the film’s theatrical release.

Key Details

• Collaboration Scope: Joint financing, development, and launch of Canadian feature films; partnership combines Postmedia’s media reach and data with Elevation’s production expertise.
• First Project – Fire Weather: Documentary based on John Vaillant’s book; directed by Jennifer Baichwal and Nicholas de Pencier; explores human, environmental, and societal impacts of wildfires.
• Promotion Plan: Postmedia will execute coordinated, multi‑platform promotional campaigns across its brands concurrent with the theatrical release.
• Strategic Rationale (Postmedia): “Connecting Canadian stories with audiences at scale” – leveraging reach, data insights, and new financing models to support filmmakers. – Erika Tustin, VP, Content Monetization, Postmedia.
• Strategic Rationale (Elevation): Partnership creates a new pathway for filmmakers and strengthens Elevation’s content creation efforts. – Noah Segal, Co‑President, Elevation Pictures.
• Future Outlook: Postmedia Studios will continue expanding similar partnerships to drive audience growth from theatrical release through the full content lifecycle.

Notable Quotes

“Postmedia Studios is focused on connecting Canadian stories with audiences at scale, and this collaboration represents a powerful new pathway for filmmakers.” – Erika Tustin, Vice President, Content Monetization, Postmedia.

“We’re thrilled to partner with Postmedia Studios on a model that helps create new opportunities for filmmakers.” – Noah Segal, Co‑President, Elevation Pictures.