Restaurant Brands' Popeyes to expand in Mexico

Executive Summary

• Popeyes (Restaurant Brands International) announced new development agreements with four regional franchise partners in Mexico, creating a pipeline of over 300 restaurants to be opened within the next 10 years across northwest, west, central and southeast regions.
• The partnerships leverage local expertise from Star Louisiana, Border Crunch, Grupo Euro and Grupo Berny to accelerate market penetration and job creation.
• Expansion aligns with Popeyes’ broader international growth momentum, following recent openings in Costa Rica, Italy and the Balkans, and will introduce the flagship Chicken Sandwich to Mexican consumers.

Key Details

• Pipeline Size: >300 new Popeyes locations slated for opening in Mexico over a 10‑year horizon.
• Regional Partners & Territories:
• Star Louisiana – renewal to develop Jalisco (west region).
• Border Crunch – lead expansion in the northwest region.
• Grupo Euro – drive development across the central region.
• Grupo Berny – oversee growth in the southeast region.
• Strategic Rationale: Partners bring deep food‑service operational expertise, strong local market knowledge and scalable capabilities, supporting rapid rollout.
• Economic Impact: Expected creation of thousands of local jobs throughout Mexico.
• Product Introduction: New locations will feature Popeyes’ signature menu items, notably the globally popular Chicken Sandwich.
• Corporate Context: Announcement follows recent international openings in Costa Rica, Italy and the Balkans; Popeyes now operates in >45 countries with >5,000 restaurants worldwide.

Notable Quotes

• “Mexico represents a tremendous growth opportunity for Popeyes, and we’re thrilled to be partnering with experienced and passionate franchisees who share our vision,” – Duncan Montero, LAC President, Restaurant Brands International.
• “Our unique New Orleans‑style menu… resonates deeply with guests. We’re confident in our ability to win in Mexico over the long term.” – Duncan Montero.