Popeyes(TM) accelerates growth in Mexico through strategic local partnerships

Executive Summary

• Popeyes® announced new development agreements with four regional franchise partners to open over 300 restaurants in Mexico within the next ten years.
• The partnerships cover the Northwest, West, Central, and Southeast regions of Mexico, leveraging local market expertise to accelerate growth.
• The expansion is projected to create thousands of jobs and extend Popeyes’ menu—including the flagship Chicken Sandwich—to new Mexican consumers.

Key Details

• Development Agreements:
• Star Louisiana – renewal for Jalisco (West region)
• Border Crunch – lead developer for Northwest region
• Grupo Euro – primary developer for Central region
• Grupo Berny – overseer for Southeast region
• Target Scale: More than 300 new Popeyes restaurants across Mexico over a ten‑year horizon.
• Geographic Coverage: Northwest, West (Jalisco), Central, and Southeast regions of Mexico.
• Job Creation: Expected to generate thousands of local employment opportunities.
• Menu Introduction: Expansion will introduce the globally popular Popeyes Chicken Sandwich to Mexican markets.
• Strategic Rationale: Partnerships bring deep food‑service expertise, strong local market knowledge, and rapid scaling capability, aligning with RBI’s international growth strategy.
• Parent Company Context: Popeyes is part of Restaurant Brands International (RBI), which operates over 32,000 restaurants worldwide with $45 billion in system‑wide sales.

Notable Quotes

“Mexico represents a tremendous growth opportunity for Popeyes, and we’re thrilled to be partnering with experienced and passionate franchisees who share our vision,” – Duncan Montero, LAC President of Restaurant Brands International.

Materiality: Material – Positive (significant expansion plan indicating future revenue growth and market penetration).